Tuesday, September 25, 2007

Wealth Creation - My Learning Curve (Part V)

Using Google Adsense

Google AdSense is a quick and easy way for website owners to display relevant Google ads on their website's content pages and make money as the ads are related to what your visitors are looking for on your site. How Google Adsense work is simple. If people click on the Google ads on your website, you will make money! If you have a website with information like Race Car, you can place Google ads on your website and when somebody clicks on the ads, you will make money. The Google ads displayed will be related to Race Car. For example, if 20 people click on the Google ads a day and Google pays you $0.50 per click. You will earn $10 a day and $300 a month! If you have 10 websites with Google ads, you could be making US$3000 a month. By the way, Google ads are created by advertisers using Google Adwords.....

Chapter 4 - My 6 proven ways to get more sales

Google Adwords is a tool provided by Google for you to create ads based on the keywords you choose. The keywords that you choose are related to what product you are advertising. When people search on Google using one of your keywords, your ad may appear next to the search results as shown below. People can simply click on your ad which will bring them to a website to buy something or learn more about your product. Advertisers using Google Adword need to bid for keywords related to their product. The higher the bid, the higher the chance the advertiser’s ad will appear next to the search results in the first result page. Some advertisers paid US $100 for certain keywords so that their ads will always appear in the first result page.

Advertising using Google Adwords is called pay per click advertising (PPC). You will have pay to Google everytime visitors click on your ads. If nobody clicks on your ads, Google will not charge you. Google Adwords allows you to set a budget for your ads campaign. Once your budget is reached, your ads will not show up next to the search results.

There is other similar pay per click advertising like Yahoo Overture. But if you are starting new online, I don’t advise you to use Google Adwords or Overture because you may end up paying more for advertising than making money. For example, if visitors click on your ads (selling making money e-book) say 500 times a day and you have to pay $0.50 per click for a competitive keyword like making money, the total advertising cost for the day will be $250. If you only sell 1 item at $50, you are making a loss. Advertising using Google Adwords and Overture is expensive. The good news is I will show you in my tips that you can pay as little as 5 cents for each click instead of 50 cents or more for competitive keywords.
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“So at the end, is this a scam or not?”

Ok, generally, most people (and my opinion too) will conclude that it is and it is not. It is because it gave empty promise of large income within days or a week. That is not true. It is not because their refund policy was genuine based on many feedbacks and if you work hard for it, created genuine traffic on your website resulting in real purchase order, your really can make good money. Guess who is the banker, the sure-winner here? Google and the guy who came up with this concept! In my opinion, the idea is rather similar to MLM: the product/service must be genuine, it can indeed create lots of money BUT comes with hard work and commitment. The fact is, even in a MLM business, not everyone can climb to “Diamond” or equivalent position easily. It takes lots of hard work and certainly no such thing as auto-pilot and collect bank cheque.



To be continue……

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